Toys tied to the movie were the hottest property of 2015, helping the overall industry grow toy sales by 6.7%, according to NPD Group, a retail tracking service. The $19 billion in retail sales was the best result in more than a decade.
Toys tied to movies outperformed the market in 2015, growing by 9.4%. With the early release of Star Wars toys on Force Friday, ‘Star Wars’ managed to become the No. 1 property for the year, with over $700 million in sales. It also brought in more sales and contributed more growth than ‘Jurassic World,’ ‘Minions’ and ‘Avengers’ combined.
Investors loved Mattel’s Q4 report, lifting the stock 13.8% the next day on monster volume. Mattel has been stronger with girls and said Barbie sales helped drive a 21% increase in EPS, even though sales were flat from a year earlier.
MAT is a Cabot Dividend Investor stock.