We Are A Herd Of Independent Minds

We Are A Herd Of Independent Minds

In 1948, the art critic Harold Rosenberg published an essay titled “The Herd of Independent Minds,” in which he deplored the fact that individuals reacted so similarly to external stimuli—whether from books, movies or commercials—that producers of mass media could use psychological tools to manipulate human needs. Rosenberg died in 1978, but I think if he could see today’s television commercials, he’d say, “I told you so!”As to the market, there’s no conscious entity working to manipulate investors. Nevertheless, our independent minds reliably react as a herd time and again, and it takes a real contrarian—usually following a disciplined system—to do otherwise.

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