Become a Better Investor by visiting Cabot Investing Advice Today!
This is one of the oldest buttons in my collection (I remember my father wearing it years ago), and until 2009, the only one not in a "normal" font. It means that acquiring information is easy, but that actually doing the thinking that allows understanding is difficult, and practiced by relatively few people.
Furthermore, most people read only as much as they need to make sense of things. Few continue reading when new information may contradict cherished beliefs or raise new questions.