Social-media leader
Facebook is set to unveil a major overhaul to its advertising platform a mere two months before its IPO,
Investor’s Business Daily reported.
The future profitability of the company could depend on how well advertisers are able to leverage the platform’s 845 million users into more sales, according to IBD. A launch event is being held at New York’s American Museum of Natural History with the aim to entice Madison Avenue ad agencies to increase their spending on Facebook ads.
Facebook is walking a fine line unveiling this overhaul—the company is in a regulated “quiet period” before its IPO where forward-looking statements are restricted, IBD reported.
The Facebook IPO could raise $10 billion, placing a $100 billion valuation on the seven-year-old company, according to IBD.
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