Green Mountain Coffee Roasters (GMCR)
By
Brendan Coffey , Analyst and Editor of
Cabot Green Investor From Cabot Wealth Advisory, 6/18/09
Sign up for free Cabot Wealth Advisory e-newsletter If you follow the stock market, you already know the stock of Whole Foods Market (WFMI) has been a big winner due to this trend for much of this decade. In fact, in recent years, sales of organic products overall were rising 25% a month (!) until the economic turmoil of last autumn. Naturally, because organics are generally pricier, that rate of growth dropped. Yet while pundits expected the recession to be the death knell of the widespread move to organics, it hasn't been.
The organic and natural foods market segment is still seeing growth of 1% to 5% a month, compared to 0.4% annual growth for groceries at large. What appears to have happened is that consumers haven't cut back heavily on organic groceries, although they have shifted more to bulk organics). Instead, they have cut back more on restaurant dining.
One of the big winners of the move toward organic products I've discussed here before—
Green Mountain Coffee Roasters (GMCR). The Vermont company has a large mix of organic and fair trade coffee in its offerings. The beans are sold through outlets like Costco, while McDonald's serves its coffee in the restaurant's New England and Hudson Valley outlets.
Green Mountain also produces the Keurig coffee brewer and its popular single-serve K-cups. The Keurig makers have just begun distribution through Wal-Mart, while high-end coffee-maker company Cuisinart has recently inked a deal to market its own version of Keurig brewers.
Cabot Green Investor readers were told to buy Green Mountain stock on April 15 at 34. Two weeks later it leapt to 49 on huge volume as earnings reflected the fundamentals we pointed out to readers. It's still looking good now at 58, a 63% gain for subscribers thus far.
Editor's Note: The economic stimulus package is flooding the Green market, creating a once-in-a-lifetime buying opportunity. Be an early investor and profit from the surge, like the one recently seen in Green Mountain Coffee Roasters. Cabot Green Investor Editor Brendan Coffey discovered this stock long before it soared, bringing subscribers 50% gains. Click here now to get started today!
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