Three Short Lessons for Investors Just Getting Started

By Timothy Lutts, Chielf Investment Strategist and Editor of Cabot Stock of the Month Report
From Cabot Wealth Advisory  12/4/09 Sign up for free Cabot Wealth Advisory e-newsletter


To you beginners, who are reading because you're looking for a source of good advice you can trust, I say, congratulations. You've taken the first step, which is deciding to take control of your investments, and you should feel good about that. The feeling of being in control (regardless of what aspect of life it pertains to) can bring great psychological benefits.

And, the results of being in control of your investments can bring great financial rewards ... which, of course, is why you're reading this.

But first things first. You don't just step up to the plate and start hitting home runs. It doesn't happen in baseball, and it doesn't happen in investing.

First you've got to pay your dues, learn the way the market ACTUALLY works (not how some pundit tells you it works). My job is to make sure you learn this as painlessly and as quickly as possible ... accelerate your learning phase so you'll start making money (and learn how to consistently make money) as fast as possible.

So today I'm going to give you three short lessons, and then tell you how you can keep learning, with minimal cost and minimal pain.

Lesson 1: Never, ever buy a stock without an exit plan. Your dream, of course, is that you buy the stock and it goes up ... and up and up and up. But dreams don't often come true. So before you even buy a stock you need to plan what you'll do if it goes down. Will you sell quickly, keeping your loss small? Or will you hold on patiently, confident that the stock will come back in time? Both approaches can work, but for each individual stock, one approach is better than the other, and you've got to know ahead of time which one it is.

Lesson 2: Invest in the future, not the past. That's what the professionals do; they care so much about the future that they employ analysts whose sole job is to predict how individual companies will do in the quarters and years ahead. They're frequently wrong, but at least they're trying. And the process of always looking forward does enable them to detect emerging trends and to take advantage of them. Whether you're investing in little wind power companies that are just getting off the ground or giant financial institutions that are getting their houses back in order, looking forward will bring rewards.

Lesson 3: Learn more. This is a good rule for every aspect of life, but particularly for investing, where every day brings new developments. Reading Cabot Wealth Advisories is a great first step. Beyond that, I suggest you visit our Web site, where the EDUCATION section has a lot of great free information. You'll also find a list of our favorite investing books there; buy yourself a few as gifts for the holidays. The vast majority of valuable lessons were learned—and published—long ago. Reading these books will help you learn them with minimal pain.

And now, one final suggestion. If you're looking for advice on what stocks to buy, consider our entry-level investment advisory, Cabot Stock of the Month Report.

More Stock Investing advice:

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Three Most Important Investing Lessons 11/6/09
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Three Clues to Determine the Market's Next Move 1/22/09
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Dispelling Six Common Investing Myths 7/3/08
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Tips on Handling Market Stress  3/15/08
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On Improving Your Personal Side of the Investing Equation 2/25/08
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